Text with M3GAN and into the clock in the severance office – Immersive experience is changing the way we watch

The internet favorite killer ai doll is back in the theater, this time, the audience can slide into the M3gan During the show, DMS has a chatbot version of characters. Will it set a new low for theater etiquette, or is it just another innovative way to invite audiences to actively participate?

This sci-fi horror movie has been launched in 2022 Killer dance movesNow it’s re-released in the United States for one night, as part of the Halloween festival held by Blumhouse Productions on April 30, and a sequel to hype, M3GAN 2.0come out on June 27th.

Reissuers will be able to use their phones to chatbot versions of title characters powered by Meta’s new movie Mate Technology.

and M3gan Chatbots are not the only innovation we offer when moving from an era of passive sitting and watching to an era of encouragement to interact with entertainment. Immersive experience of shows like Apple TV+ HIT lay off Bringing fans into a fictional world. Experts say these marketing strategies can help build engagement, but also being mindful of authenticity is key.

Why movie chatbots may work…

The first M3gan The movie has attracted a lot of attention online, became popular on social media, and contributed to its box office success. Three years later, the sequel appears to be working on reappearing the same momentum.

By sending direct messages to Internet favorite killer dolls on Instagram, audiences participated M3gan Reissues will have access to exclusive content, trivia and behind-the-scenes information.

Watch | Official M3GAN 2.0 trailer: https://www.youtube.com/watch?v=iylhdezsk1s

Kristen Duke, assistant professor of marketing at the University of Toronto, said the screening was a one-night event, a scarcity element and enhanced people’s value and excitement.

“Part of the goal will be to stimulate the conversation afterwards, for example, ‘I had this crazy interaction with the M3GAN robot,'” she said.

Duke also noted that this may be specifically designed to attract Gen Z consumers, as they are used to using the phone as a second screen.

“It could be a new way to go,” she said.

…and how to backfire

Duke also pointed out M3ganThe chatbot Gambit could mean that if people are busy with their phones, they may miss out on the details in the movie.

“If you’re a little narrative in the flow of the story, you’ll say,” she said. “And then switching to your phone and performing a slightly different task will get you out of the way.”

Kristen Maldonado, a New York-based film and pop culture critic, said that while viewers may find it interesting to have access to exclusive content or other information, it encourages them to do “somewhat dangerous” when texting a chatbot is played as a movie, as it makes using a mobile phone in a dark theater socially acceptable.

“Maybe there is a different way to do it, but you can still get that experience, but it doesn’t stand out from the actual screen,” Maldonado said.

But like the recent noisy screening Minecraft Movies Having ruined traditional theatrical etiquette, more and more young people are bringing their second screen habits to the screen.

Duke said it could upset those who just want to watch movies. “I think all of this is to add to your immersive other experience of the story, but it doesn’t actually bother your actual consumption,” she said.

Sure enough, when M3gan Chatbot announced that not everyone is excited.

“I really don’t want people to watch their sunny screens in a dark room.” @jiltedvalkyrie on x.

This is the view of the American drama chain Alamo Drafthouse. type It will continue to implement a strict mobile phone-free policy during the screening – Sorry, M3GAN, they let you not bother.

Severe contact your fans through pop-up window

For Maldonado, the second screen experience “doesn’t sound that exciting”. Instead of blending your phone into the theater, a better way to engage fans is to connect with each other by providing immersive activities that can truly bring the fictional world to life.

In recent years, this is a trend, performances like Friends and stranger thing The recreated suit allows fans to have coffee on Central Perk or venture into the infamous Hawkins Lab for an interactive adventure.

But the recent show has been praised for its immersive fan experience lay off.

Just before the second season premiere in January, Apple achieved impressive marketing stunts by recreating the show’s Macrodata improvements division at Lumon Industries in central New York City. Grand Central Station – Related to the personalities of actors Adam Scott, Britt and Zach Cherry, as the cut-off workers Mark S., Helly R. and Dylan G.

Watch | Large drawing of Grand Central Station: https://www.youtube.com/watch?v=qyvyTvnasqw

Attention to details has attracted people’s attention lay off Superfan Cris Bartoletti posted on social media and was surprised when the actual actor showed it.

So when Boston residents have the opportunity to attend an immersive event on the show, or an outdoor retreat team building event like Lumon calls it—she takes the opportunity.

Working in Lumon Industries

Earlier this month, Bartoletti felt her excitement grow as she drove the familiar semicircular drive towards the Bell Factory building in New Jersey, which represented Lumon Industries.

When she entered the room, she and other fans had to live with attention to detail and impressed her lay off One day in the world.

“Everywhere you look is something with Lumon themes, which gives fans a lot of feeling,” she said, before giving the event a perfect example of how it caters to people who really like the show.

“Have you finished the document?”

That’s the question a worker in the mammal breeding department asked Bartoletti, which was filled in by goats and their caregivers (including department head Lorne) in the show, played by Gwendoline Christie.

The actor made an unexpected appearance to help kick off its other cast, hosted by Stephen Colbert.

Fans desire authenticity

Bartoletti said this particular feeling of “excitement and spontaneity” can only be achieved if it really happens organically.

“Trying to attract fans and have organic conversations is what makes most people start a new show at this point.”

Watch | Apple TV+ Orbto: https://www.youtube.com/watch?v=yaswtw-amw0

It’s no surprise for Duke, fans are happy with their well-designed fans. lay off event.

“The biggest trend I see among young consumers is the desire for authenticity,” she said. “We have this suspicion of completely clear advertising.”