KKR star Rinku Singh invested Rs 190,000 in Gaurav Taneja’s startup, and the brand value grew to Rs…
Rinki Singh aims to promote cleanliness and effective supplements within the athlete’s community. The 27-year-old cricketer has also been appointed brand ambassador for Beast Life.
KKR star Rinku Singh reportedly invested Rs 19 crore in investment in a sports nutrition startup called Beast Life. The 27-year-old cricketer has also been appointed brand ambassador for Beast Life. The brand was co-founded by popular YouTuber and fitness influencer Gaurav Taneja. Now Singh’s investment brings the company’s brand value to Rs 1.2 crore. Singh aims to promote cleanliness and effective supplementation within the athlete’s community. Founded in 2024, Beastlife is an Indian fitness brand that is an online platform selling sports nutrition and bodybuilding supplements.
On the professional front, Rinku was retained by Kolkata Knight Riders (KKR) by Shah Rukh Khan before IPL 2025 Mega-auction. Rinku often captures headlines with batting and personal life. Last year he received a luxurious bungalow at Golden Estate in ozone City, Uttar Pradesh Pradesh Aligarh, his native Uttar Pradesh, for Rs 3.5 crore.
Meanwhile, Gaurav Taneja said: “Rinku embodies everything that all beasts represent – discipline, performance and authenticity. With Rinku joining the Beastlife family, we are strengthening our commitment to building brands that Indian fitness community can truly trust.” Raj Gupta, who is also co-founder, said the initiative of Indian cricketers is a massive upgrade of their brand and their representatives. “Rinku’s belief in the life of beasts is not limited to partnerships. He is aligned with what we have built and hopes to help shape the fitness future of India. His support is a huge confirmation of our purpose.” Reports show that the brand’s equity allocation includes Gaurav Taneja’s 40% stake, Raj Gupta Holding % and Mamaearth’s co-founder Varun Alagh, holding percentages and 15% ESOP.
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